CBDNOL – For the way you feel
Titelbild zu CBDNOL – For the way you feel

Project Description

For the vitality of body and mind. For well-being, balance and vigour. The Linz-based company CBDNOL has a versatile product range by its side – from the finest oils to cosmetics and hemp-based foods.

The hemp leaf remained at the center of the design concept – but now in a progressively abstract form, as a strong signet with a high recognition factor and in keeping with a modern zeitgeist. The CBDNOL logotype was set in two lines to make the core element, CBD, easier to recognize. The emotional slogan “For the way you feel.” combines the brand’s thinking and doing with the personal benefits for the customer. The packaging design is pared-down elegance: black clearly sets the products apart from the more colorful competition. A bronze finish is used for the premium line. In keeping with CBDNOL’s nature-inspired products, the paper and cardboard elements of the packaging are made from sustainable hemp paper.

Designer

Nora Obergeschwandner

Johanna Jaksch

Author

Max Karall

Collaborator

Kirsten Ives

Valerie Zehethofer

Denise Dorn, Johanna Wohlrab

Photographer

Michael Königshofer

Client

CBDNOL GmbH

Michael Königshofer