The taste of Zillertal.
Titelbild zu The taste of Zillertal.

Project Description

The taste of Zillertal.

Honest, down-to-earth, sustainable and regionally produced high-quality food stands first and foremost for exactly one thing: for the joy in life. And this is exactly what we put at the centre of the visual communication when creating the new packaging design - with a young couple in traditional Zillertal costume as the unmistakable key visual. It dances out of line in different life situations on the entire product range in the highly competitive chiller cabinet. And into the hearts of consumers - since the relaunch, the traditional company has been able to generate significantly more sales.

Website

https://www.erlebnissennerei-zillertal.at

Designer

Patrick Leiber

Lukas Proksch

Illustrator

Patrick Leiber

Lukas Proksch

Hennes Elbert

Client

Erlebnissennerei Zillertal