Showing off not only style but attitude with tights is the credo of Munich-based Airless Fashion GmbH. Statement tights allow young women to wear their self-image on their skin in the form of sassy lines. The name itself, Saint Sass, combines the cheeky attitude of Berlin and the elegant chic of the fashion metropolis Paris. All attributes that needed to be reflected in the packaging of the new brand.

A specially created pattern inspired by Jackson Pollock's Action Painting – hand-painted and then digitized – brings dynamism and freedom from traditional conventions. The finely drawn logotype, bold typeface and strong color underscore the tension inherent in the brand. "Tights for tigers and birds" is a powerful slogan that bears the mindset of a brand that is anything but boring.

Nora Obergeschwandner

Helena Brosch-Fohraheim

Anna Schwarzlmüller

Katharina Pristolic

Airless Fashion GmbH