The beer market in general is fiercely competitive, so it is no longer enough just to brew excellently, you also have to catch the eye of customers with your packaging. The Eisbock brewery's requirement was clear - it wanted both for its beer called "NOXX" at a first-class level. During my research, the stories of H.P. Lovecraft with their eerie world came up. I wanted to transfer this feeling to the packaging with eerie monsters. There was a lively exchange with the client where different monsters were discussed and many sketches were sent back and forth. The implementation was done with Clip Studio Paint and Adobe Illustrator.

www.eisbock.ch

Res Zinniker

Res Zinniker

Res Zinniker

Frank Blaser

Univerre

Brauerei Eisbock

Frank Blaser