Frankowitsch stands for eating and drinking, shopping and partying. Look, gossip and pining to the neighbor's plate. Every local knows this delicatessen shop, many tourists and visitors to the city plan a fixed stop there. The new boxes should go hand in hand with the rest of the lifestyle. Designers Stefanie Zimmermann and Simone Jauk created a brand that will help shape the cityscape, because you can see many locals walking through the city with the colorfully designed Frankowitsch packaging. This was inspired by earlier hat boxes. In general, the two designers have gone back to the origins, the lettering is based on the original logo lettering above the facade and anyway the colors, shapes and selected fonts are reminiscent of the 1930s. Starting with the packaging, a timeless corporate identity with a high recognition value was created – which will shape the Graz institution for decades to come.

www.frankowitsch.at

Marco de Felice | Creativedirector

Stefanie Theres Zimmermann | Artdirector

Simone Jauk | Artdirector

LippZahnschirm

Frankowitsch

LippZahnschirm