Packaging design for the product launch of Lactamousse® fresh, a washing foam for intimate hygiene that gently cleanses and refreshes.
Creation of a packaging design that appeals to both women and men and emphasizes the caring "cosmetic character" and the high quality of the product.
The particularly pleasant "freshness" of the product should also be conveyed. This was implemented through the use of a fresh "mint green tone".

The second task was the redesign of the packaging for the existing product Lactamousse® pur, a care foam for the external intimate area that cleanses particularly gently and mildly. The existing pack was to be given a more modern design to match the new product, while at the same time emphasizing the special skin-soothing properties.

The packaging design was created for two product sizes for the outer packaging, label and package insert.

https://www.gesundescheide.at/produkte/lactamousser-pur; https://www.gesundescheide.at/produkte/lactamousser-fresh

Lisa Wolf

Eva Russegger

Germania Pharmazeutika Gesellschaft m.b.H.