AJA drinks is a line of four scientifically designed drinks that provide health benefits for body and mind. The base concept of AJA is a smart mix of important vitamins and minerals enhanced with natural health boosters from Ayurveda medicine. These include super cleaner Moringa, passion flower which is famous for stress and anxiety relieve, and Ashwaghanda, the "king of Ayurvedic medicinal herbs".
Four drinks — four benefits. The design hints the benefits of each drink in a subtle way. The logo moves flexibly between right and left, indicating the orientation of the function (physical/spiritual). The story is being actively told on social media and the website. The bottle itself was specially designed for this project, and is reminiscent of an old apothecary's bottle. The labels on uncoated paper are decorated with a transparent relief varnish.
KR8 bureau
Florian Kowatz
Denise Schindele
Clemens Schneider
AJA GmbH
KR8 bureau
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