The traditional Austrian painkiller brand Adolorin should now become more modern and also reach new and younger target groups. In addition to innovative products such as the new "To-Go" direct sticks or a product line specially designed for children, the innovative strength of the brand is shown. This repositioning should also be expressed through the new brand design. ConceptDesign was hired for all branding, package design and an extensive product launch campaign. As a metaphor for accurate pain relief, I used the symbolized target hitting the pain in the target. The old brand color has been unified and reinforced to create strong distinctive branding. The logo has been rejuvenated a bit but without being unnecessarily modern. It should remain timeless for years to come.
Michael Urbanek
KWIZDA Pharma GmbH
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