Development of a new rum brand Black Stamp with the task to find the brand’s own position and style. An interesting stimulus for naming rum was the fate of Bohumil Metelka, the son of the founder of the liqueur shop. The literary inspiration was a black stamp by R. L. Stevenson from the novel Treasure Island. The graphic mark in the form of a stylized “black stamp” dominates the front of the label and creates a simple symbol and at the same time shape simulates the main label.

A black stamp was sent by pirates as a message to a person condemned to death. In the 1950s, the son of the founder of the liqueur business received his black stamp from the communist regime. Because of his class background, he was forced to work in the coal mines and so became what they called a black baron. This Jamaican rum has been created in honor of Bohumil Metelka, whose life story they honor in the family tradition – Bohumil METELKA in memoriam.

https://metelka.cz/en/portfolio/black-stamp-rum/

Jan Herynek

Jan Herynek

Tereza Valnerová

PURGINA spol. s r.o.

Milan METELKA, a. s.

Jan Herynek