The illustrations of the Old Bert label set depicts the fantastic world of Albert Michler, who was one of the first distributors of original Jamaican rum in Central Europe and was also a supplier of genuine rum for the Austrian Imperial Navy. Today, the motifs illustrate the already romantic mood of the world in the Belle Époque era and point to the adventurous part of the otherwise rather ordinary work of a distiller and a liqueur maker. But perhaps another part of his work was to travel, discover and receive new worlds in a huge range of perceptions, scents, tastes and diverse perspectives. We tried to capture these feelings and moods in the label illustrations. The company was allowed to use the title "Supplier to the Imperial and Royal Household" and in the 19th century participated in some of the world's most famous exhibitions. “Old Bert / Alte Bert, witnesses said that Albert Michler’s friends called him this.”

https://albertmichlerdistillery.com

Jan Herynek

Petr Polák

Jan Herynek

Jiří J. Kratochvíl

PURGINA spol. s r.o.

Albert Michler distillery Int. s.r.o.

Jan Herynek