MAG.GIN > Packaging Artwork
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Project Description

The newest highlight of the "Schweden Apotheke Vienna" is their own gin. Typical medicinal plants such as liquorice root, saffron, cheese poplar or sea buckthorn berries ensure an extraordinary taste experience.
In addition to finding the name, the packaging design underlines the special nature of the gin and makes the bottle a lifestyle product with pharmacy character.
Together with the illustrated upper body of a pharmacist in the typical white coat, the stimulating photo of a woman's mouth and the bubbles of the shimmering liquid, a subtly memorable figure with a high recognition value becomes visible. #iseefaces. Deliberately the typography is based on the classic old pharmacy bottles to suggest a clear connection.
It was printed on high-quality structured label paper, finished with silver hot foil embossing.
The taste of the MAG.GIN was recently awarded silver at the "Craft Spirit Berlin Awards 2022".

Website

https://schweden-apotheke.at/

Designer

Tanja Peklar-Zarka

Illustrator

Tanja Peklar-Zarka

Author

Tanja Peklar-Zarka

Photographer

Günter Valda

produced by/printed by

druck.at

Client

Schweden Apotheke Wien, Konzessionsinhaber: Mag. pharm. Christof Ulreich

Copyrights Pictures

Peklar-Zarka, Valda, Adobe Stock