The task was to create a design for the gin that had been launched in the new alcoholic product line of SAMERS – der trinkT Getränke GmbH.
What is it like, Samer’s gin?
Strong. Unpretentious. Reduced to its essentials. A gin without frills.
The idea
To visually represent the philosophy of this gin. Reduced to its essentials. – Working with the essence of the matter.
Gin. Three letters. One elephant.
What does an elephant do in the Styrian Enns valley? He makes gin, of course. Honest and powerful. A gin, strong and honest like an elephant. A gin that bowls you over – a gin you won’t forget.
The solution
Purism in bottle design. Black. White.
The structure of the paper like an elephants butt.
Samer´s gin – a gin you won’t forget.
Tanja Röhm
Sonja Rabitsch - http://www.diesonne-photographiert.com/ , Birgit Steinberger - https://photoinstyle.at/
Etivera
Ing. Josef Mörtl – trinkT Getränke GmbH
Sonja Rabitsch - http://www.diesonne-photographiert.com/ , Birgit Steinberger - https://photoinstyle.at/
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