The task was the conception and development of a distinctive CD line for products of a coffee & confectionery shop for POS sales or online shop. Since 1793, Café Katzung has been celebrating Austrian coffee house culture at the highest level in the heart of Innsbruck. The strategic approach is due to the name of the traditional company: Katzung!
The solution is an extraordinary, sophisticated staging of the key visual (cat - vs. Katzung as the company name) as the sender of treats inside packaging containers. Connected to tradition (since 1793) and yet placed with a wink in today's world.
The additional sales of the branded products have multiplied. With the delicacies to enjoy at home, the owners have also opened up a new business field, exceeding their sales far expectations after only 3 months.
Christian Lechner
Philipp Handle
Christian Lechner
Julian Kling
Hernegger Druck
Cafe Katzung Innsbruck
Handle Creativ
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