Objective:
Choose a store or product to redesign, and design its brand system.

Approach:
In this project, I chose the brand system of the juice vendor in Taiwan to redesign. Juice is beneficial to the health of humans, so I hope that more and more people have the habit of drinking juice. A good brand system design can attract more people to consume. I used illustrations and saturated colors to redesign the brand system of the juice vendor, and added the slogan "Life can be a bit of a fantasy" to convey that the juice of this brand can bring surprises and attractive feelings as if opening a fantasy journey.

https://www.kuanhsuanlu.design/work/lets-drink-juice

KUAN-HSUAN LU

KUAN-HSUAN LU

KUAN-HSUAN LU

KUAN-HSUAN LU