The law firm of Dr Christophe Kühl and his partners, which specialises in German-French law, is to be given a completely new name and a new image as part of its reorientation. In addition to the reference to bilingualism, the name and trademark are to stand for competence, for the two countries and for working equally in two legal systems.
The digital branding is structured with numerous landing pages as a bottom-up site for a comprehensive multi-channel concept and is geared towards know-how transfer. The main navigation shows at first glance what it is all about: personality, competence and service from La Kanzlei. The statement "We create clear, concrete solutions and recommendations for our clients" can thus be experienced in the online offer. The thematic paper image language does without stereotypical stock images and approachable portraits create a competent and at the same time sympathetic image of the large law firm.
Olaf Jäger, Creative Direction
Reinhard Thomas, Artdirection Digital
Tanja Weich, Nicola Tobias Nolle
Regina Jäger, Brand Strategy
qivive Rechtsanwalts GmbH
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