About the client
In the 18th century, Moise DuBois begins to manufacture watches in Basel. This makes his manufactory the first in Switzerland. The brand was bought and revived by Thomas Steinemann in 2010.
Strategy
Highly limited editions, share packages, crowdfunding, tokenization of movements (NFT) and personalization are all part of the brand's DNA, so to speak. The website is outwardly an online boutique and features a sprawling Members Area, where customer engagement extends far beyond the purchase of a chronograph.
UI Design
The website conveys complex concepts and equally complex products. With custom developed eCommerce features, it is the heart of DuBois' direct sales. Design-wise, the site puts the opulent products front and center.
Mathias Mages
Oliver Ruhm
Quertrakt OG
Philippe DuBois & Fils SA
Patricia Keckeis
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