DuBois et fils Website Relaunch
Titelbild zu DuBois et fils Website Relaunch

Project Description

About the client

In the 18th century, Moise DuBois begins to manufacture watches in Basel. This makes his manufactory the first in Switzerland. The brand was bought and revived by Thomas Steinemann in 2010.

Strategy

Highly limited editions, share packages, crowdfunding, tokenization of movements (NFT) and personalization are all part of the brand's DNA, so to speak. The website is outwardly an online boutique and features a sprawling Members Area, where customer engagement extends far beyond the purchase of a chronograph.

UI Design

The website conveys complex concepts and equally complex products. With custom developed eCommerce features, it is the heart of DuBois' direct sales. Design-wise, the site puts the opulent products front and center.

Website

www.duboisfils.ch

Designer

Mathias Mages

Oliver Ruhm

Collaborator

Quertrakt OG

Client

Philippe DuBois & Fils SA

Copyrights Pictures

Patricia Keckeis