The new design is characterised by a reduction to the essentials. The established orange circle plays a key role. However, it has been freed from its rigid corset and moved to the centre. It can vary in size and move horizontally. It provides the animation flow and is responsive at the same time, reacting to the image, changing its colour and interacting with the design; it can be a carrier surface, a watermark or a branding element.

www.zdf.de

Denise Pumberger (Art Director / Motion Designer, thefinest)

Stefan Pumberger (Art Director / Motion Designer, thefinest)

Florian Hausberger (Art Director / Motion Designer, Florian Hausberger Studio für Design und Animation)

Stavros Amoutzias (Head of Unit Communication Design and Brand, ZDF)

Irena Pavor (Project Manager, ZDF)

Christian Kohl (Designer , ZDF)

Thomas Grimm (Head of Program Communication, ZDF)

Astrid Kämmerer (Head of Unit Communication Fiction, ZDF)

Christian Sommer (Managing Partner, Serviceplan Campaign 2)