A–WARE | NATURAL NUTRITION
Titelbild zu A–WARE | NATURAL NUTRITION

Project Description

A-WARE comes from „awareness“ and is a high-quality hemp protein from Styria. It provides athletes with all essential nutrients to reach their goals using only natural and plant-based ingredients. The website with an integrated shop doesn’t focus on perfectly shaped people with huge muscles, which is still the common vibe for many sports nutrition brands. A-WARE is different and focuses on helping athletes find the right nutrition for their individual needs and goals. The typeface of the logo becomes a central part of the design. Its huge application on every packaging helps users find the right products. The image style is always honest and authentic, showing real customers and athletes, farmers, and the production process – from harvesting the ingredients in Styria to the suffering of an intense workout.

Website

www.a-ware.at

Designer

Christian Perner

Elias Tinchon

Author

Sabrina Luttenberger

Collaborator

Ermin Čeliković

Saskia Schmidt

Photographer

Valerie Maltseva

Client

Alexander Thurner