"Protect what you love"
Titelbild zu "Protect what you love"

Project Description

Together with the Patagonia Store Innsbruck in 2021, the goal was to create a window design that would raise awareness for the protection of natural spaces. I designed an illustration that, across three windows, shows the space of Innsbruck without urban traces. The drawing as an interface between the viewer and environmental protection should capture attention and stimulate reflection without visualizing a hortatory finger pointing.

Website

www.melaniegandyra.com

Illustrator

Melanie Gandrya

Photographer

Melanie Gandyra

Client

Patagonia