Vienna, 2020, anti Covid rules demonstration: A rightwing activist publicly ripped up the rainbow flag. A shocking action.
The Viennese ad agency, “Heimat Wien” answers with a healing rainbow flag that becomes the key visual of a multi-channel campaign for solidarity. The campaign led to widespread discussions in Austrian society and on social media. And hopefully for some it even led to reflection on their homeland and what it should stand for.

Simon Pointner (Creative Director)

Sebastian Hofer (Art Director)

Julia Presslauer

Simon Pointner (Creative Director)

Valentin Auer (Copywriter)

Markus Wieser (CEO Heimat)

Mia Kerbler (Project Management)

Erna, Radiometric (Animation)

Heimat Wien