Women's campaign for TIROLER VERSICHERUNG on the occasion of its 200th anniversary.
TIROLER VERSICHERUNG has been working for many years to establish equal opportunities. Its anniversary campaign now embraces the theme of "women and security" with hand-drawn illustrations. The claim: DIE TIROLER VERSICHERUNG. SICHER SIND WIR WEIBLICH.The double meaning translates to “..surely we are female” and “…females are safe”.
For the anniversary campaign, we took up the pre-existing color scheme and introduced a new illustration style.
On the one hand, the campaign is about women who are proven to live safer than men. On the other hand, it adresses equal opportunities for employees and customers and shows social commitment to the interests of women in Tyrol, South Tyrol and Trentino. Along with the campaign TIROLER VERSICHERUNG invests 200,000 EURO promoting projects for women and children.
Illustration technique: brush/watercolor on paper
Beatrix Rettenbacher
Heidi Sutterlüty-Kathan
Beatrix Rettenbacher
Beatrix Rettenbacher
florianmatthias
TIROLER VERSICHERUNG
Weiberwirtschaft
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