When life came to a halt in 2020, Raiffeisen Salzkammergut was able to bring confidence and movement back into the situation thanks to its partnerships with local corporate customers. This was achieved with a multimedia campaign that showed the region and its people that the influence and relevance of the community is the key factor for a successful economy and its regional cycles.

The detailed key visual as the central visual element serves as a universal platform for all communication – it is the foundation of the campaign's storytelling and content. It depicts the regional economic cycle in the characteristic surroundings of the region and thus combines the 3 pillars of the economy on one level – making the economic circle and its connections visible and tangible. Each industry is represented using the example of selected companies.

The result: relevant communication at eye level and a new feeling of togetherness in the Salzkammergut region.

Patricia Plasser

Stefan Neuhofer

Ivaylo Dimitrov

Christo Penev

Mladen Penev

Raiffeisen Salzkammergut