Project: Craft Beer
Client: hops&malt

Strong beer for strong dudes: The brand, developed jointly by the Beer shop hops&malt and Werbeagentur IRR, focuses on the potency of real hops, strong barley or wheat malt and lots of taste. The Atomic Pils is a Pilsner with a full-bodied taste and a pleasant bitterness. The Wolf’s masculinity is hidden as well as emphasized with a black bar. The Black Fury is a black IPA that tastes of the finest dark chocolate with a hint of exotic fruits. The black panther engrossed in muscle demonstrations also wears the obligatory masculinity bar. The Explosive Brew is a Session IPA with TNT Hop and is symbolized by a tigress rocking a provocative black bar across her chest, holding a stick of dynamite and a lighter waiting to initiate a taste-explosion.

Marty Rauch

Clemens Hinteregger

Clemens Hinteregger

Clemens Hinteregger

EPAMEDIA Gmbh

hops&malt