Since 2014, the Walter Scheel Medal has been awarded to personalities and institutions who have made outstanding contributions to the promotion of European culture of pleasure. So much for that.
Our rebranding was very much concerned with modernization, timeliness, increasing awareness of the award. With our new claim: “The European culture of pleasure – united in diversity” we summarize the underlying idea of the award in a few words.
From the new logo and website to stationery and roll-ups for the award ceremonies to illustrations that represent each of the award winners, the appearance has been modernized without forgetting its traditional aspects. Speaking of illustrations, the newly designed website features portraits of all award winners but to add a little bit of a twist, we designed individual illustrations that abstractly depict the core characteristics for which the award winners were awarded. A rounded finish with a modern touch. Freude, schöner Götterfunken.
brand unit - branding, design and content
Albert Handler (Creative Direction)
Xenia Fastnacht (Art Direction)