A steak like no steak
Project Description
Meat is pure luxury. And meat should definitely not be a mass product that you can buy every day and at any price in the supermarket. That's why we wanted to stage the best meat in Austria, or rather the best steak in Austria (note: number 1 steakhouse in Austria, number 10 in Europe, number 19 in the world) in a way that makes it clear at first glance that this is no ordinary steakhouse. Together with the notorious design legend Sigi Mayer, we have created a visual identity that is deliberately a break and stands out from the uniformity of the steak world. And make it clear: This meat is more high-fashion than a staple.
Designer
Sigi Mayer
Valentin Zhuber-Okrog
Tina Fleck
Author
Patrick Haas
Collaborator
Stefanie Primeßnig
Christiane Wallner-Haas
Client
Beef&Glory
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