Homo Sum gives an insight into the identity of refugees and guest workers from Ex-Yugoslavia, who now live in Austria. It's supposed to show how it can feel to live with two identities. With this topic in mind I designed the font family Synergie which comes to use in the in the bilingual (German and Bosnian,Croatian,Serbian) double book. The medium of the double book serves as a visualization of the identity problem: one of the books illuminates the Austrian perspective, while the other deals with the Ex-Yugoslavian perspective. Both books can be read on their own, but through the parallel exploration of the books new insights and connections between perspectives can be made: the double book itself becomes a synergy of two forces. The idea of synergy, in the sense of mutual cooperation and strengthening, is the recurring theme in the books as well as in the typefaces. The fonts visually explore identity and show total opposites coming together and creating something new.

https://www.flipsnack.com/newdesignuniversity/bachelorarbeit-von-jacqueline-martinovic.html

Jacqueline Martinovic

Sammelwerk aus Interviews (by Jacqueline Martinovic) und Soziologischen und Philosophischen Texten diverser Autoren

Universitäres Coaching (Buch): Ulrike Pötschke

Universitäres Coaching (Type Design): Giovanni de Faccio

Jacqueline Martinovic

Druckerei Jentzsch

Jacqueline Martinovic