What does it look like when a global player in the plastic industry publishes a sustainability report? We think: definitely unusual. Our strategy was to present Greiner as a very self-reflective company, seeing itself exaggeratedly as "part of the problem" and, therefore, insisting on the absolute necessity for appropriate measures. Because that's the only way, we have a chance as a human race. Our strategy: We wanted to tell the circular economy story unusually, namely with the topic KARMA as a narrative, implementing a comprehensive coffee table book with the Laws of Karma, always cross-referenced and properly contextualized by Greiner's action steps. In the design strategy, we took the word "Kunst-Stoff" (German for plastic, literally "art stuff") literally - we wanted to build up the topic into art while providing enough reading material for the world.

Valentin Zhuber-Okrog

Tina Fleck

Ioana Cornea

Patrick Haas

Greiner