A year to remember
Titelbild zu A year to remember

Project Description

The Year of Culture 2020 addressed the question, "How do we want to live." And that - mind you - during a conception phase when Corona was not yet a topic. We thought: 2020 should be a break. Because: there is no future - there is only a NOW - according to the ideology of Eckhart Tolle. And therefore, it makes no sense to plan for the future. Instead, one should develop more of one's power in the NOW and do the right thing. With a loud visual identity by OrtnerSchinko we wanted to tear people away from their smartphones and bring them back into the moment. And, along the way, get them excited about the 2020 Year of Culture. As a teaser, we wanted to shroud all the clocks in Graz overnight to show that there is no time, but time is just an invented construct. The X as the core design element stands for disruption, collaboration, networking, and the unknown variable of the future. Furthermore, the design identity was derived from the year 2020 = Roman XXXX.

Designer

Wolfgang Ortner (OrtnerSchinko)

Valentin Zhuber-Okrog

Tina Fleck

Author

Patrick Haas

Michael Maier

Client

Stadt Graz



Mockup Fassade 1830x2304.jpg
Mockup Publikation 2731x2048.jpg
Kulturjahr 2020 Tram.jpg
Mockup Plakate 2048x2304.jpg
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Kulturjahr 2020 Leitsystem.jpg
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