What is...
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Project Description

This project is a response to the problem of 'word aphasia' caused by the use of emojis and buzzwords because we don't know how to express our emotions at the moment, thus limiting our verbal thinking. The main element I chose to create is the apple, as it is the most common object in our lives. I divided the explanation of "what is an apple" into several stages, from the first direct translation to images, as well as buzzwords and emoji, to code binary and lip-sync. I wanted to simulate the loss of language in a process where words lose their most refined and concise parts, and we lose the ability to use words to express ideas freely. I wanted to use the design to warn people, to bring attention to this issue and to provoke people to think for themselves.

Designer

李柯桐

王雨欣

陆雪瑶