mountain & human
Titelbild zu mountain & human

Project Description

Wudang culture is a traditional culture derived and developed in the region centred on Wudang Mountain under the influence of traditional Chinese philosophy, which is dominated by the spirit of Taoism.
Culture can be transformed into a material force in the process of people's understanding and transformation of the world, and has a profound impact on social development.
Starting from Wudang architecture, Wudang traditional culture and Wudang regional resources, the design elements are emphasised as distinctive, using the creativity of design to fuse with excellent traditional cultural elements, and disseminating and promoting Wudang culture through the design carrier form of illustration design and brand design.
The design theme is spirit, the upper part is the mountain and the lower part is the people, which means that the people are the best. Emphasis is placed on man-made cultural civilisation and regional culture and resources, and the regional culture and sp

Designer

Zhang Yan

Yang Yichun

Zhou Xian

Illustrator

Zhang Yan

Yang Yichun

Zhou Xian

Author

Zhang Yan

Yang Yichun

Zhou Xian

Collaborator

Zhang Yan

Yang Yichun

Zhou Xian