Harte Times - Die Härtefall-Font
Titelbild zu Harte Times - Die Härtefall-Font

Project Description

A satire art project that uses typography to draw attention to the ills of business and bring like-minded people to my freelancer website:
Die Harte Times – Die Härtefall Font.

The Austrian government’s treatment of its citizens, the art scene and small business owners, in times of the Corona Pandemic, visually embodied in a font.
The absurdity is given a face.

The result: The target group felt understood. A call to revolt, something to laugh about, and attention at the same time. A protest that manifests itself in a font insert that is appropriate for the target group.

Promoted on social media
and free to download from my website:
www.eisnertoni.at/hartetimes/

Website

https://www.eisnertoni.at/hartetimes/

Designer

Toni Eisner

Author

Toni Eisner

Client

Eigenwerbung