This work is a rebranding project of the Busan Museum of Contemporary Art in Busan, Korea. I tried to create a more unique logo by adding the value of the city of Busan to the existing brand. The logo symbol consists of simple shapes that are square, wave, and triangle. The square symbolizes the building of the Museum of Modern Art, the wave symbolizes the sea of Busan, and the triangle symbolizes the environment around the museum. The branding of the art museum, which had been somewhat boring before, has been further melted into the city of Busan so that it can be widely promoted as a tourist destination. Thank you.

Jieun Park

Jieun Park

Jieun Park

Jieun Park

Jieun Park

MUSEUM OF CONTEMPORARY ART BUSAN