Gemüsepackerl – the jute thread for the kitchen – is aimed at cooking enthusiasts,
to enable an easy preparation of vegetarian dishes.
The word and figurative mark was inspired by handwritten cooking recipes. Moreover, the indicated leaf reflects the vegetarian cuisine. The shape of the packaging provides an easy access to the thread and also serves as permanent storage.
In order to give the packaging a haptic experience, paper from the brand Mohawk (via felt jute) was chosen.