Tichy is well known in Vienna, known for unique ice cream flavors as well as the nostalgic "retro" appearance. My illustration campaign also features a retro look, but is still modern and eye-catching. The illustrations stand out from previous campaigns, although the nostalgic style remains. The focus is, of course, on the cow. Tichy's ice cream (which is made mostly from cow's milk) is so delicious, the cow herself can't resist. She is so greedy that the ice cream sinks into her saliva. This is a new and different approach to presenting the pleasure of ice cream. Whose mouth doesn't water when you stand in front of a Tichy ice cream? Furthermore, my illustration style is reminiscent of a "paint by numbers" picture, which of course brings back childhood memories. Thus, target groups from young to old are picked up with the posters, which sets my project apart from other illustration campaigns.

https://weber7ly.wixsite.com/my-site-4

Lydia Weber

Lydia Weber

Lydia Weber